1. Awareness Stage
At the awareness stage, it’s all about getting your property in front of as many eyes as possible. This is where you use reels, stories, posts, or even blog content to showcase properties. Think virtual property tours, neighborhood overviews, or real estate tips to hook potential buyers.
Here, the goal is to spark curiosity and create visibility. You’re attracting people who may not be ready to buy yet, but they’ll start associating your brand with real estate solutions.
Example:
Post a quick reel that shows off the features of a new listing or a time-lapse of a property’s key areas—highlighting unique selling points that make it stand out.
2. Consideration Stage
Once people are engaged, it’s time to nurture those leads and keep the conversation going. This is where you invite them to join your WhatsApp group, Discord community, or Instagram broadcast channel for faster updates or exclusive property news. It gives them a sense of being “in the know,” especially if they’re actively house-hunting.
Here, they’re evaluating options, so it’s essential to provide more detailed info about the property—through Q&A sessions, email newsletters, or updates via your broadcast channels.
Example:
After they engage with your reel, send them an invite to join your WhatsApp group or Instagram broadcast where they get early access to property listings or insider tips on real estate investment opportunities.
3. Conversion Stage
Now, your leads are on the brink of making a decision. They’ve been part of your community, received updates, and likely have a few properties they’re seriously considering.
To push them over the finish line, this is where discounts or exclusive deals come into play. Maybe it’s a limited-time discount on service fees, special financing rates, or a bonus for booking a property viewing through your channels.
Example:
Offer a discount on registration fees for anyone who signs up through your broadcast channels and books a property viewing within a certain period. This makes them feel like they’re getting a unique deal, pushing them closer to making a purchase.
Conclusion
For a real estate company, the organic marketing funnel might look like this:
- Awareness: Attract attention with reels, stories, posts, and blog content showcasing properties.
- Consideration: Engage leads by inviting them into exclusive WhatsApp groups, Instagram broadcasts, or newsletters.
- Conversion: Provide special offers or incentives to drive them to schedule viewings and close deals.
This approach not only keeps your audience engaged but also guides them through a structured journey toward making a purchase. With each stage, you’re building trust, offering value, and making it easier for them to say “yes” to your property!